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Keenan Healthcare partner with Madlug

Keenan Healthcare is delighted to partner with and become a proud supporter of Madlug – ‘Every bag gives dignity’ which was founded in 2015 by Dave Linton.


A man whose only experience in the luggage industry was bags of enthusiasm. This 40-something Youth Worker was heartbroken to learn that most children in care transport their worldly belongings in a bin

bag. In that moment, Dave set out to do something about it. With just £480, he started Madlug and came up with our ‘Buy one Give one’ approach: with every bag you purchase, one will be given to a child in care.


How Madlug help:

The cost of every bag in their shop covers: a free bag for a child in care and the item you choose. They have worked with Care experienced young people and Health Trusts to develop a giving bag that is centered around the needs of children in care.


Madlug's giving bag:

The bag itself is unbranded to avoid stigma. It folds away to fit neatly into a sock drawer or a Social Worker’s car boot without wasting storage space. And each bag is labeled that says “You are incredible” to remind every child that they have value, worth and dignity.



You can make a difference by purchasing a Madlug bag by visiting:  https://www.madlug.com/